Artist Development introductory guide
Who is EAR? A brief history about Elton Audio Records.
Since 2010, record labels, recording studios, and photography studios have been closing down due to the advancements in technology. With more artists utilizing home recording studios, and promoting through social media, record labels had to redesign how they work.
The first department labels cut was artist development. In short, this was not in favor for new artists, and resulted in the labels’ guidelines to become more selective; limiting the amount of artists they sign per year.
Seven years later, Louis Elton founded Elton Audio Records (originally Elton Audio Entertainment). The focus of the new company was to bridge the gap between artist and label, with a focus in artist development. Within the first year, EAR offered artists a way to not only record their music, but also offer them mixing & mastering, photography, web presence, advertising and more at an affordable price. Since then, ear has worked with major record labels and independent artists to reshape their artist brand, music output, and overall music business.
Today, EAR works with over 100+ artists per week, offering the same quality across the u.s.a., and provides a transparent music news service through apple news and on the web.
What is Artist Development?
“A talent manager (also known as an artist manager, band manager or music manager) is an individual or company who guides the professional career of artists in the entertainment industry.” — WIKIPEDIA.COM
“The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is different. What used to be done by entire departments, has become the responsibility of the artist.” — MEDIUM.COM
What makes up an artist?
Sound: The artist's music/product
Image: The brand
BIO: The backstory
Dedication: The drive of the artist
Audio Mixing & Mastering
Social Media Management
Web Design & Development
GOAL: TO HELP THE ARTIST ACHIEVE A MAJOR RECORD LABEL DEAL, OR TO ESTABLISH A PROFITABLE AND SUSTAINABLE MUSIC CAREER RUN BY THE ARTIST.
Artist tips for success
WRITE NEW MATERIAL CONSTANTLY.
It doesn't hurt to consistently create new material; write lyrics whenever you have a break, jot down ideas, and stay creative.
RECORD PRACTICED MATERIAL EACH MONTH.
One of the best ways to record is when your music is practiced. Be prepared for the studio, by going once a month and knowing your game plan.
PERFORM YOUR MUSIC TO LIVE AUDIENCES.
If you're just starting out, it's best to get experience anywhere you go. Open mics, parties, family gatherings, or simply perform in public places. Organic response is everything when perfecting your act.
REPEAT UNTIL iT sTICKS.
Not only are you making your music the best it can be, but you also have a whole team backing you up for promotion, exposure, and media content.