Spotify just changed the game for music discovery with its new Upcoming Releases hub—a dedicated space where fans can explore and pre-save music before it drops. Powered by in-app Countdown Pages, this new tool eliminates the clunky third-party pre-save experience and brings everything—track previews, Clips, merch, and more—into one seamless flow. But do pre-saves still matter in 2025? And how can artists actually benefit? We break it down—and explain how to use Spotify’s new features as part of a smarter release strategy.

Prepare for TikTok’s potential ban on Jan 19, 2025. Download your videos, guide fans to other platforms, and adapt your strategy now to stay ahead. Act fast to protect your content and audience.

Building a loyal fanbase in 2025 means focusing on key platforms like TikTok or Instagram, showcasing your music creatively, and building personal connections to foster authentic, lasting engagement.