Spotify just changed the game for music discovery with its new Upcoming Releases hub—a dedicated space where fans can explore and pre-save music before it drops. Powered by in-app Countdown Pages, this new tool eliminates the clunky third-party pre-save experience and brings everything—track previews, Clips, merch, and more—into one seamless flow. But do pre-saves still matter in 2025? And how can artists actually benefit? We break it down—and explain how to use Spotify’s new features as part of a smarter release strategy.

Building a loyal fanbase in 2025 means focusing on key platforms like TikTok or Instagram, showcasing your music creatively, and building personal connections to foster authentic, lasting engagement.

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