Spotify for Artists: Important Changes to Historical Data - What Artists Need to Know

Spotify is making changes to its artist data and analytics platform, which will result in the deletion of certain data. The deletion will occur tomorrow, June 30th, and includes all artist data older than two years, as well as year-to-date data. This move is likely driven by the cost of data storage and usage. However, Spotify assures artists that the deletion will pave the way for new and exciting analytics features on the Spotify for Artists platform.

Historical data is valuable for researching previous tracks and trends, aiding in intelligent decision-making for marketing new releases. To save their data before it's deleted, artists can follow the simple instructions provided. They can download historical data from Spotify for Artists until June 30, 2023. A CSV data file can be downloaded by clicking on the downward arrow icon on song pages, but this feature is only available on the web, not the mobile app.

In addition to the data deletion, Spotify is implementing changes to its analytics features. From August 2023, the Engagement tab will replace the Audience Overview tab. The Engagement tab will still provide information on streams, listeners, and followers for the past two years plus the year to date. Starting from July 1, 2023, song pages will display data for the past two years plus the year to date. All-time stream counts for songs will remain unaffected.

Spotify is also introducing new features to enhance the analytics experience for artists. These features include custom date range filters on more pages, recent engagement statistics on the Songs page, fan segmentation of the active audience, more historical data on the Audience Engagement page, and a new roster management view.

To download historical data, artists can look for the downward arrow icon on song pages or the Audience Overview tab and save the data as a CSV file. However, it's important to note that data cannot be downloaded through the Spotify for Artists mobile app.

These changes aim to improve Spotify for Artists' analytics capabilities and provide artists with enhanced tools and insights. As part of the transition, Spotify will remove some analytics features with low usage, including Similar Artists and Compare to Other Artists.